The Life Insurance Corporation of India (LIC) on Saturday said it has set a Guinness world record for selling the maximum number of life insurance policies in 24 hours.
The Life Insurance Corporation of India (LIC) on Saturday said it has set a Guinness World Record for selling the most number of life insurance policies in 24 hours. LIC said in a statement that this historic achievement verified by Guinness World Records recognizes the exceptional performance of the company’s dedicated agency network on January 20, 2025. It said that on January 20, a total of 452839 agents of LIC successfully completed and issued 588107 life insurance policies across India.
He said that this significant effort has set a new global benchmark for agent productivity in the life insurance industry within 24 hours. “This is a powerful validation of the tireless dedication, skill and tireless work ethic of our agents. This achievement reflects our deep commitment to our mission of providing vital financial protection to our customers and their families,” the statement said.
This record effort was the result of an initiative by LIC MD and CEO Siddhartha Mohanty, in which he appealed to every agent to complete at least one policy on ‘Mad Million Day’ on January 20, 2025. Speaking on the occasion, Mohanty thanked all the customers, agents and employees for making ‘Mad Million Day’ historic.
